BRP signs on as title sponsor for ISM Raceway
Participating in this sponsorship deal:
About Sponsor:
Bombardier Recreational Products or BRP is a Canadian company, once part of Bombardier Inc. It was founded in 1942 as L'Auto-Neige Bombardier Limitée (Bombardier Snow Car Limited) by Joseph-Armand Bombardier at Valcourt in the Eastern Townships, Quebec.
About Property:
ISM Raceway is a 1 mile, low-banked tri-oval race track located in Avondale, Arizona, near Phoenix. The motorsport track opened in 1964 and currently hosts two NASCAR race weekends and 1 IndyCar Series race weekend annually. Phoenix Raceway has also hosted the CART, USAC and the WeatherTech SportsCar Championship. The raceway is currently owned and operated by International Speedway Corporation.
The November 2016 NASCAR Sprint Cup Series race at Phoenix International Raceway (PIR) will be known as the Can-Am 500, continuing the brand’s expansion into racing sponsorship. The race is scheduled for Sunday, Nov. 13, 2016.
Read more at www.phoenixraceway.com »
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