Snapshot
April 10, 2017

Bud Light signs on as official sponsor for Fiesta San Antonio

Participating in this sponsorship deal:

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About Sponsor:

Bud Light is a brand under Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, which is the largest brewing company in the United States, with a market share of 49.2%. The company operates 12 breweries in the United States and nearly 20 in other countries.

About Property:

"Fiesta San Antonio" (or simply "Fiesta") is an annual festival held in April in San Antonio, Texas, and is the city's signature event (along with some events held in the following surrounding cities: Boerne, Schertz, Windcrest, Balcones Heights, and Alamo Heights) since the late 19th century. The festival began as a single event to honor the memory of the battles of the Alamo and San Jacinto.

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