Bud Light signs on as official sponsor for Russell Athletic Bowl
Participating in this sponsorship deal:
About Sponsor:
Bud Light is a brand under Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, which is the largest brewing company in the United States, with a market share of 49.2%. The company operates 12 breweries in the United States and nearly 20 in other countries.
About Property:
The Russell Athletic Bowl is an annual college football bowl game that is played in Orlando, Florida, at the Citrus Bowl. The bowl is operated by Florida Citrus Sports, a non-profit group which also organizes the Capital One Bowl and Florida Classic. The bowl was founded in 1990 by Raycom and was originally played at Joe Robbie Stadium in Miami where it was known as the Blockbuster Bowl, the CarQuest Bowl, and the MicronPC Bowl. The bowl was also known as the Tangerine Bowl, the original name for the Capital One Bowl, from the time it moved to Orlando until Foot Locker, the parent company of Champs Sports, purchased naming rights.