Bud Light signs on as official sponsor for WorldPride
Participating in this sponsorship deal:
About Sponsor:
Bud Light is a brand under Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, which is the largest brewing company in the United States, with a market share of 49.2%. The company operates 12 breweries in the United States and nearly 20 in other countries.
About Property:
WorldPride, organised by InterPride, is an event that promotes lesbian, gay, bisexual and transgender issues on an international level through parades, festivals and other cultural activities. Founded by Paul Stenson. From 2014, the 45th anniversary of the Stonewall Riots, the event will be held on a five-year cycle. The Inaugural WorldPride was held in Rome in 2000, subsequently the second WorldPride was awarded to Jerusalem in 2006. WorldPride 2012 was awarded to London and coincides with the 19th Annual Europride. The selection of WorldPride 2014 was chosen on October 18, 2009; the two candidates were Toronto and Stockholm, with Toronto winning on the second round of voting. The host cities are selected by InterPride, an international association of pride coordinators, at their Annual General Meeting.