C Spire Wireless signs on as official sponsor for Lending Tree Bowl
Participating in this sponsorship deal:
About Sponsor:
Cellular South Inc., doing business as C Spire Wireless, headquartered in Ridgeland, Mississippi, is the eighth largest wireless provider in the United States. C Spire has approximately 900,000 customers in Mississippi, the Memphis Metropolitan Area, the Florida Panhandle, parts of Alabama including Mobile, and Rome, Georgia. The company also holds 700 MHz and AWS licenses covering most of Tennessee and Alabama, though it has not yet extended service to these areas. On September 20, 2011 Cellular South, Inc. filed a trademark application for the C Spire Wireless name and two days later announced that it would market its services under the C Spire Wireless brand effective September 26. C Spire Wireless is owned by the holding company Telapex, Inc., which also owns Telepak Networks, Inc., a provider of broadband internet and phone service, as well as several smaller Mississippi telecoms.
About Property:
The LendingTree Bowl is a postseason NCAA-sanctioned Division I FBS college football bowl game that has been played annually at Ladd–Peebles Stadium in Mobile, Alabama, since 1999. The game currently matches teams from the Sun Belt Conference and the Mid-American Conference. The bowl has undergone several name changes, due to changes in sponsorship, which have included GMAC, GoDaddy, and Dollar General. Sponsorship by LendingTree was announced in November 2019.