Callaway signs on as official sponsor for World Long Drive Championship
Participating in this sponsorship deal:
About Sponsor:
Callaway Golf Company is an American sporting goods company based in Carlsbad, California, specializing in golf. They manufacture a full range of golf equipment, including woods, irons, wedges, putters and golf balls, and also license the Callaway brand name for apparel, footwear, timepieces and accessories.
About Property:
Now in it is 20th year, athletes from around the globe tee it up at local and regional qualifying events in 16 countries for their shot at fame and fortune. In September of each year, the top 128 competitors and families travel to Las Vegas to compete in the World Championship finals. Our partnership with Golf Channel/NBC produces an unprecedented amount of coverage with more than 190 hours of airtime around the globe in 2013. Billed a “Long Drive Month” the championship is broadcast as a four part series on Golf Channel will premiere every Tuesday starting October 14 with a live finale November 4 from the Las Vegas Paiute Golf Resort. Golf Channel/NBC is a tremendous platform and we are eager to share that momentum in 2014 and beyond.