Canterbury of New Zealand is a New Zealand-based sports clothing company that focuses on rugby football. The company is named after the Canterbury area in New Zealand where the company started to make knitwear. Other than producing rugby kits, the brand is also known for their rugby protective wear such as headgear and pads, and rugby boots. The company also manufactures and markets lifestyle clothing.
The Rugby World Cup is an international rugby union competition organised by the International Rugby Board and held every four years since 1987.