CenturyLink signs on as for American Birkebeiner
Participating in this sponsorship deal:
About Sponsor:
CenturyLink, Inc. is a United States telecommunications firm, headquartered in Monroe, Louisiana. The company, founded as Central Telephone & Electronics Corporation in 1968, later changed its name to Century Telephone Enterprises, Inc. in 1971, and then was called CenturyTel, Inc. from 1999 to 2010. A member of the S&P 500 index, the company operates as a local exchange carrier and Internet service provider in U.S. markets and is the third-largest local exchange carrier in the U.S. in terms of lines served. It also provides long distance service.
About Property:
The American Birkebeiner is the largest, and one of the longest cross country ski races in North America. The two premier events are the 54km classic and the 50km freestyle race from Cable to Hayward, Wisconsin. Each year approximately 10,000 skiers participate in the Birkie, 26km Kortelopet, and 12km Prince Haakon events. The 2013 race was held on February 23. The 41st Birkie will be held on February 22, 2014. The Birkie is a member race of the Worldloppet Ski Federation.