Chevrolet signs on as for Fiesta Atlanta
Participating in this sponsorship deal:
About Sponsor:
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.
About Property:
The 6th annual Fiesta Atlanta will take place Sunday May 6th, 2012 at Centennial Olympic Park in the heart of Atlanta. Fiesta Atlanta is Atlanta’s premier Hispanic outdoor festival and the largest Cinco de Mayo celebration in the southeast. Fiesta Atlanta features a daylong celebration of Latino culture and heritage, featuring continuous live musical performances on 2 stages by international, national and local recording artists. Mariachi music, Mexican folk dancing, a 5K race, youth soccer clinics and sponsor displays with free product samples, arts and crafts and authentic international foods make Fiesta Atlanta a true multicultural celebration.