Chevrolet signs on as for Fiesta Oyster Bake
Participating in this sponsorship deal:
About Sponsor:
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.
About Property:
Each year, Oyster Bake attracts some 70,000 festival-goers, making it one of the city’s most popular Fiesta events. The first Oyster Bake was held in 1916 on the banks of the San Antonio River in conjunction with St. Mary University's downtown campus when a small group of alumni gathered for their annual meeting and election of officers. Until the early 1940s, the only people in attendance were dues paying members of the then all-male ex-students association of the university. The main goals include providing scholarship and alumni/university programming monies, developing fellowship and promoting St. Mary's University.