Chevrolet signs on as official sponsor for IIHF World Junior Championships
Participating in this sponsorship deal:
About Sponsor:
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.
About Property:
The IIHF Ice Hockey World Junior Championships (WJC), commonly known simply as the World Juniors, are an annual event organized by the International Ice Hockey Federation (IIHF) for national under-20 ice hockey teams from around the world. They are traditionally held in late December, ending in early January. The tournament usually attracts top hockey players in this age category. However, some NHL teams do not release their top players as the tournament overlaps with the NHL season.