Chevrolet signs on as official sponsor for The Big E
Participating in this sponsorship deal:
About Sponsor:
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.
About Property:
The Big E, also known as The Eastern States Exposition, is billed as "New England's Great State fair". The Big E serves as the de facto state fair for all six of the New England states: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Each of the New England states is prominently represented at the fair. The Big E is the sixth largest agricultural fair in the country, and the largest in New England.