Snapshot
May 29, 2018
Chevrolet signs on as official sponsor for Wisconsin State Fair

Participating in this sponsorship deal:

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About Sponsor:

Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's Model T in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM. In North America, Chevrolet sells and produces a wide variety of automobiles, from subcompact cars to medium-duty commercial trucks, whereas in Europe, the brand name is used on automobiles produced in Korea by General Motors.

About Property:

The Wisconsin State Fair is an annual event held at the Wisconsin State Fair Park in West Allis, Wisconsin, a suburb of Milwaukee. The modern fair takes place in August and lasts 11 days.

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