Clif Bar & Company is an American company that produces energy bars and other all natural and organic food targeted to people with active lifestyles. Their flagship product, CLIF BAR, was created in 1992 by owner Gary Erickson. The company's headquarters are in Emeryville, California.
Since 2006, the Life Time Triathlon Series has connected some of the most prominent international-distance triathlon events in the United States. Throughout the Series, the world’s top professional triathletes battle for points and a chance to win the coveted Toyota Cup. The Series consists of eight events nationwide.