Clif Bar & Company is an American company that produces energy bars and other all natural and organic food targeted to people with active lifestyles. Their flagship product, CLIF BAR, was created in 1992 by owner Gary Erickson. The company's headquarters are in Emeryville, California.
The KMC Cyclo-cross Festival features three days of UCI racing, an infield industry trade show and exposition and more than 8,000 spectators, participants and exhibitors.