Clif Bar & Company is an American company that produces energy bars and other all natural and organic food targeted to people with active lifestyles. Their flagship product, CLIF BAR, was created in 1992 by owner Gary Erickson. The company's headquarters are in Emeryville, California.
TOUGHMAN is one of the leading half distance triathlon brands in North and South America. The TOUGHMAN Series currently consists of 15 races in the U.S. and South America.