Snapshot
April 10, 2018

Coca-Cola signs on as official sponsor for Boston Calling Music Festival

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

Boston Calling Music Festival is a three-day, multi-stage, outdoor festival featuring the biggest and best acts in live music, comedy, and visual arts. It is held at Harvard’s Athletic Complex in Allston, MA annually on Memorial Day weekend.

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