Coca-Cola signs on as official sponsor for Diamond Head Classic
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The Diamond Head Classic is a three-day invitational college basketball tournament held at the Stan Sheriff Center in Honolulu, Hawaii on the campus of the University of Hawaii-Manoa. Each team plays three games, winners facing winners and losers facing losers. The Big West Conference serves as the host. The tournament is ESPN owned and operated.