Coca-Cola signs on as official sponsor for FEI World Equestrian Games
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The FEI World Equestrian Games are the major international championships for equestrianism, and administered by the Fédération Equestre Internationale . The games have been held every four years, halfway between sets of consecutive Summer Olympic Games, since 1990. Prior to that year, all ten of the FEI's individual disciplines held separate championships, usually in separate countries. The modern WEG runs over two weeks and, like the Olympics, the location rotates to different parts of the world. Riders and horses competing at WEG go through a rigorous selection process, and each participating country sends teams that have distinguished themselves through competition as the best in each respective discipline. As of 2010, 57 countries are represented by 800 people and their horses.