Coca-Cola signs on as for Gramercy Theatre
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
Gramercy Theatre is a music venue in Manhattan. Built in 1937 and designed by architect Charles A. Sandblom in the Streamline Moderne style, the theatre is located at 127 E. 23rd St in the historic Gramercy neighborhood. It was originally known as the Gramercy Park Theatre to avoid confusion with the already existing Gramercy Theatre, which had 521 seats and was situated at 310 First Avenue. After the old Gramercy Theatre succumbed to TV competition in the early 1950s, the newer theatre dropped "Park" from its name.