Coca-Cola signs on as for McDonald's All American Games
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The McDonald's All-American Game refers to each of the all-star basketball games played each year for boys' and girls' high-school basketball graduates. Consisting of the top American and Canadian players, each team plays a single exhibition game after the conclusion of the high-school basketball season, in an East vs. West format. As part of the annual event, boys also compete in a slam-dunk contest, a three-point shooting competition, and an overall timed-skills competition. The girls compete in the three-point shooting competition and the overall-skills competition. The boys game has been contested annually since 1978, and the girls game has been played each year since it was added in 2002.