Coca-Cola signs on as official sponsor for Rose Bowl Stadium
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The Rose Bowl is an outdoor athletic stadium in Pasadena, California, U.S., in Los Angeles County. The stadium is the site of the annual college football bowl game, the Rose Bowl, held on New Year's Day. In 1982, it became the home field of the UCLA Bruins college football team of the Pac-12 Conference. It hosted events during the 1932 and 1984 Olympics,[7] and was the venue for the 1994 FIFA World Cup Final and the 1999 FIFA Women's World Cup Final. The natural grass playing field runs in a north–south configuration and sits at an elevation of 825 feet (251 m) above sea level.[8] The stadium is a National Historic Landmark and a California Historic Civil Engineering Landmark.[7] Its design was based upon the Yale Bowl in New Haven, Connecticut.