Coca-Cola signs on as official sponsor for Taormina Film Festival
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
Taormina Film Fest, a historic film festival, and Italy's oldest began in 1955 under the name Rassegna Cinematografica Internazionale di Messina e Taormina. The exhibition, which moved permanently to Taormina in 1971, has hosted over the years many stars of international cinema: Elizabeth Taylor, Marlene Dietrich, Sophia Loren, Cary Grant, Robert De Niro, Colin Firth, Marlon Brando, Charlton Heston, Audrey Hepburn, Gregory Peck, Tom Cruise, Melanie Griffith and Antonio Banderas, among others. The Festival is an "A" Festival in FIAP accreditation. The award is the Nastro d'Argento in Italian cinema .