Coca-Cola signs on as for Tennessee Volunteers
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The Tennessee Volunteers and Lady Volunteers are the National Collegiate Athletic Association college sports teams at the University of Tennessee in Knoxville, Tennessee. Mike Hamilton is the most recent Men's Athletic Director, but resigned on June 7, 2011, and Joan Cronan is the current Women's Athletic Director. In September 2011 Dave Hart, formerly the assistant athletic director at the University of Alabama, was introduced as Tennessee's new athletic director. Hart will eventually become the school's first athletic director in Tennessee history to oversee both the women's and men's athletic departments as they merge in June 2012 after which Joan Cronan will become the senior adviser to Hart and Chancellor Jimmy Cheek.