Cold Stone Creamery signs on as official sponsor for Discovery Channel's Shark Week
Participating in this sponsorship deal:
About Sponsor:
Cold Stone Creamery is an American-based ice cream parlor chain. The company, based in Scottsdale, Arizona, is owned and operated by Kahala Franchising, L.L.C. The company's main product is premium ice cream, or ice cream made with approximately 12-14% butterfat, that is made on location and customized to order for customers at the time of purchase. Cold Stone has also expanded its menu with other ice cream related products such as ice cream cakes, pies, cookie sandwiches, smoothies, shakes and iced & blended coffee.
About Property:
The Discovery Channel's Shark Week, which first aired on July 17, 1988, is a week-long series of feature television programs dedicated to sharks. Shark Week is held annually, normally running in July or August. Shark Week was developed to help the average person have a greater respect for sharks. Shark Week is now broadcast in over 72 countries. Shark Week is promoted heavily via social networks like Facebook and Twitter.