Continental Tire signs on as official sponsor for Liberty Bowl
Participating in this sponsorship deal:
About Sponsor:
Continental AG, internally often called Conti for short, is a worldwide leading German manufacturer of tires, brake systems, vehicle stability control systems, engine injection systems, tachographs and other parts for the automotive and transport industries. The company is based in Hanover, Germany. It is the world's 4th largest tire manufacturer after Bridgestone, Michelin and Goodyear. It was founded in 1871 as a rubber manufacturer, Continental-Caoutchouc und Gutta-Percha Compagnie. After acquiring Siemens VDO, it has become one of the top 5 automotive suppliers in the world.
About Property:
The Liberty Bowl is an annual U.S. American college football bowl game played in December of each year from 1959 to 2007 and in January in 2009 and 2010. The Liberty Bowl was sponsored by AXA Financial and was known as the AXA Liberty Bowl from 1997 to 2003. Since 2004, the game has been sponsored by Memphis-based auto parts retailer AutoZone, and is now called the AutoZone Liberty Bowl.