Coors Light signs on as official sponsor for Electric Zoo
Participating in this sponsorship deal:
About Sponsor:
The Coors Brewing Company is a regional division of the world's fifth-largest brewing company, the Canadian Molson Coors Brewing Company and is the third-largest brewer in the United States. Coors is also renowned for operating the Golden, Colorado brewery, the largest single brewery facility in the world. Coors Brewing Company operates in the United States and Puerto Rico as part of <a href="https://sponsorpitch.com/sponsors/millercoors">MillerCoors</a>, a joint venture of SABMiller plc and Molson Coors Brewing Company.
About Property:
The Electric Zoo Festival is an annual electronic music festival held over Labor Day weekend in New York City on Randall's Island Park. The festival represents all genres of electronic music, bringing top international DJs and live acts from multiple countries along with hometown favorites to four stages. Time Out New York cited Electric Zoo as the festival that "transforms Randall's Island into an Ibiza on the East River every Labor Day", and EDM Lounge called it the "can't miss festival of 2012."