Snapshot
October 16, 2018

Coors Light signs on as official sponsor for Pittsburgh Penguins

Participating in this sponsorship deal:

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About Sponsor:

The Coors Brewing Company is a regional division of the world's fifth-largest brewing company, the Canadian Molson Coors Brewing Company and is the third-largest brewer in the United States. Coors is also renowned for operating the Golden, Colorado brewery, the largest single brewery facility in the world. Coors Brewing Company operates in the United States and Puerto Rico as part of <a href="https://sponsorpitch.com/sponsors/millercoors">MillerCoors</a>, a joint venture of SABMiller plc and Molson Coors Brewing Company.

About Property:

The Pittsburgh Penguins are a professional ice hockey team based in Pittsburgh, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . The franchise was founded in 1967 as one of the first expansion teams during the league's original expansion from six to twelve teams. The Penguins played in the Civic Arena from the time of their inception through the end of the 2009-10 season. They moved into their new arena, Consol Energy Center, to begin the 2010–11 NHL season. They have qualified for four Stanley Cup Finals, winning 3 Stanley Cups in their history, in 1990–91, 1991–92, and 2008–09.

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