Snapshot
July 03, 2018
Corona signs on as official sponsor for Bumbershoot

Participating in this sponsorship deal:

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About Sponsor:

Corona Extra, better known as Corona and labeled as Coronita in Spain, is a brand of pale lager owned and produced by Cerveceria Modelo at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide. Corona beer is available in over 170 countries. Corona is owned by <a href="https://sponsorpitch.com/sponsors/constellation-brands">Constellation Brands</a>.

About Property:

Bumbershoot is an annual international music and arts festival held in Seattle, Washington. One of North America's largest such festivals, it takes place every Labor Day weekend at the 74-acre (299,000 m²) Seattle Center, which was built for the 1962 World's Fair. Seattle Center includes indoor theaters, outdoor stages, McCaw Hall, and Memorial Stadium. The name of the festival was taken from bumbershoot, a colloquial term for umbrella, probably coined in the 19th century a portmanteau of the words umbrella and parachute.

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