Crown Royal signs on as official sponsor for Beale Street Music Festival
Participating in this sponsorship deal:
About Sponsor:
Crown Royal is a blended Canadian whisky, 40% alcohol by volume, 80 proof. The brand is currently owned by Diageo, who purchased it when the Seagram portfolio was dissolved in the year 2000. It is the top-selling Canadian whisky in the United States.
About Property:
The Beale Street Music Festival is a three-day music festival in May which each year attracts music enthusiasts from all 50 states and a dozen foreign countries to the storied city where rock-n-roll and blues music all began, Memphis, Tennessee.
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