Danone signs on as official sponsor for New York City Marathon
Participating in this sponsorship deal:
About Sponsor:
The Groupe Danone is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products, marketed under the corporate name, and also in bottled water. In 2007 it swapped its world number2position as producer of cereals and biscuits for the same position in baby foods, having sold the biscuits division to Kraft Foods and acquired Numico. In the United States, the Danone brand is marketed as Dannon, a subsidiary of the Groupe Danone .
About Property:
The New York City Marathon (branded TCS New York City Marathon and formerly branded ING New York City Marathon for sponsorship reasons) is an annual marathon (42.195 km or 26.219 mi) that courses through the five boroughs of New York City.