Dasani signs on as for The Big E
Participating in this sponsorship deal:
About Sponsor:
Dasani is a brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina . It is one of many brands of Coca-Cola bottled water sold around the world. Dasani water differs in composition between its national markets.[dubious – discuss] Dasani has a strong product placement marketing campaign, with the product appearing in movies such as You Got Served and TV series such as The West Wing. The name Dasani is an original creation - it was chosen when consumer testing showed that the name was relaxing and suggested "pureness" and "replenishment".
About Property:
The Big E, also known as The Eastern States Exposition, is billed as "New England's Great State fair". The Big E serves as the de facto state fair for all six of the New England states: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. Each of the New England states is prominently represented at the fair. The Big E is the sixth largest agricultural fair in the country, and the largest in New England.