DAZN signs on as official sponsor for Canelo Alvarez
Participating in this sponsorship deal:
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About Sponsor:
DAZN (/dəˈzoʊn/ də-ZOHN; German: [dəˈzoːn]) is an over-the-top subscription video streaming service owned by Perform Group. The service is dedicated to sports, offering live and on-demand streaming of events from various properties. It first launched in Austria, Germany, Japan, and Switzerland in August 2016, and in Canada the following year. It launched in the United States and Italy in 2018
About Property:
Santos Saúl Álvarez Barragán born July 18, 1990 commonly known as El Canelo, from canela, Spanish for cinnamon, in reference to his red hair; is a Mexican professional boxer in the Light Middleweight division. Canelo is the UNDISPUTED SUPER MIDDLEWEIGHT WORLD CHAMPION and holds WBC, WBA, WBO, IBF and Ring Magazine Super Middleweight World Titles.