DC Shoes is an American company that specializes in footwear for extreme sports, skateboarding, snowboarding as well as snowboards, shirts, jeans, hats, and jackets. The company was founded in 1993 by Ken Block and Damon Way, and is based in Vista, California. DC originally stood for "Droors Clothing", but since the sale of Droors Clothing , DC no longer has ties to Droors and is simply DC Shoes.
Absinthe Films was founded in 1997. Firmly established as a leading producer of snowboard films, Absinthe Films reflects the voice and vision of people who live to ride. Absinthe Films produces one feature snowboarding film per year. It can be seen on iTunes, BluRay/DVD, VOD, and streamed on the Absinthe APP. Absinthe also produces two 20 plus city film tours (Europe and North America) supporting the annual release of each new film. Continually seeking new ways to present snowboarding in fresh and engaging ways, Absinthe has become a multi-dimensional media company, and industry leader.