Delta Air Lines signs on as official sponsor for BNP Paribas Showdown
Participating in this sponsorship deal:
About Sponsor:
Delta Air Lines, Inc. ("Delta"; NYSE: DAL) is a major American airline, with its headquarters and largest hub at Hartsfield–Jackson Atlanta International Airport in Atlanta, Georgia.[12] The airline along with its subsidiaries operate over 5,400 flights daily and serve an extensive domestic and international network that includes 334 destinations in 64 countries on six continents, as of June 2015.
About Property:
The BNP Paribas Showdown is a one-night tennis exhibition held at Madison Square Garden in Manhattan New York City, United States each February or March since 2008. Officially known as the BNP Paribas Showdown for the Billie Jean King Cup, the event format is a single elimination tournament with four players competing in a one set, no-ad scoring semifinal, with the winners advancing to a best-of-three set final with regular scoring. The BNP Paribas Showdown serves as the kick off to the tennis season in North America, as it is part of one of the United States Tennis Association's grassroots initiative Tennis Night in America.