DirecTV signs on as official sponsor for Beale Street Music Festival
Participating in this sponsorship deal:
About Sponsor:
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. Its primary competitors are Dish Network and cable television providers. At the end of 2010, DirecTV had 19.2million subscribers. DirecTV's name is a portmanteau of direct , and TV, the common abbreviation for television.
About Property:
The Beale Street Music Festival is a three-day music festival in May which each year attracts music enthusiasts from all 50 states and a dozen foreign countries to the storied city where rock-n-roll and blues music all began, Memphis, Tennessee.