DirecTV signs on as title sponsor for Celebrity Beach Bowl Super Bowl XLVIII
Participating in this sponsorship deal:
About Sponsor:
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. Its primary competitors are Dish Network and cable television providers. At the end of 2010, DirecTV had 19.2million subscribers. DirecTV's name is a portmanteau of direct , and TV, the common abbreviation for television.
About Property:
A glittering gaggle of A-list celebrities, models and star athletes will gather in the city that never sleeps to show fans their grit on the gridiron for the Eighth Annual DIRECTV Celebrity Beach Bowl on Saturday, Feb. 1. The star-studded flag football game goes live at DTV SuperFan Stadium (Hudson River Park Pier 40) on the world’s largest indoor beach, packed with more than a million pounds of freshly poured sand. Those watching at home can catch the game on DIRECTV’s Audience Network, NBC Sports Network, Root Sports Northwest, Rocky Mountain and Pittsburgh as well as internationally on DIRECTV’s Pan Americana and Puerto Rican outlets. Free and open to the public on a first-come basis, the DIRECTV Celebrity Beach Bowl has become one of the must-attend events of Super Bowl weekend, attracting thousands of spectators who flock to witness Hollywood’s biggest stars compete against former NFL greats in a wild flag football game where anything can happen.