Snapshot
March 26, 2020

Discover Card signs on as official sponsor for Forecastle Festival

Participating in this sponsorship deal:

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About Sponsor:

The Discover Card is a minor credit card, issued primarily in the United States. It was originally introduced by Sears in 1985, and was part of Dean Witter, and then Morgan Stanley, until 2007, when Discover Financial Services became an independent company. Novus, a major processing center, used to be partners with the company as well. The Novus logo has since been retired and now the Discover Network logo has replaced it.

About Property:

Forecastle, founded in 2002, has grown from a neighborhood event to one of the country’s most anticipated summer festivals— drawing tens of thousands of fans from across the world to Louisville’s scenic 85-acre Waterfront Park each July. Since 2002, several well-known acts have graced the stages of Forecastle Festival, including: Beck, Outkast, Smashing Pumpkins, and The Avett Brothers.

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