Dollar General signs on as official sponsor for Diamond Head Classic
Participating in this sponsorship deal:
About Sponsor:
Dollar General Corp. is a U.S. chain of variety stores headquartered in Goodlettsville, Tennessee. As of January 2011, Dollar General operated over 9,300 stores in 35 U.S. states. The stores were founded in 1939 by Cal Turner in Scottsville, Kentucky as J.L. Turner & Son, Inc. In 1968 the business changed its name to Dollar General Corporation. In 2007 the company was acquired by the private equity firm Kohlberg Kravis Roberts & Co. (KKR), which took the company public in 2009.
About Property:
The Diamond Head Classic is a three-day invitational college basketball tournament held at the Stan Sheriff Center in Honolulu, Hawaii on the campus of the University of Hawaii-Manoa. Each team plays three games, winners facing winners and losers facing losers. The Big West Conference serves as the host. The tournament is ESPN owned and operated.