Dollar General signs on as title sponsor for Lending Tree Bowl
Participating in this sponsorship deal:
About Sponsor:
Dollar General Corp. is a U.S. chain of variety stores headquartered in Goodlettsville, Tennessee. As of January 2011, Dollar General operated over 9,300 stores in 35 U.S. states. The stores were founded in 1939 by Cal Turner in Scottsville, Kentucky as J.L. Turner & Son, Inc. In 1968 the business changed its name to Dollar General Corporation. In 2007 the company was acquired by the private equity firm Kohlberg Kravis Roberts & Co. (KKR), which took the company public in 2009.
About Property:
The LendingTree Bowl is a postseason NCAA-sanctioned Division I FBS college football bowl game that has been played annually at Ladd–Peebles Stadium in Mobile, Alabama, since 1999. The game currently matches teams from the Sun Belt Conference and the Mid-American Conference. The bowl has undergone several name changes, due to changes in sponsorship, which have included GMAC, GoDaddy, and Dollar General. Sponsorship by LendingTree was announced in November 2019.