Dollar General signs on as official sponsor for NIT Season Tip-Off
Participating in this sponsorship deal:
About Sponsor:
Dollar General Corp. is a U.S. chain of variety stores headquartered in Goodlettsville, Tennessee. As of January 2011, Dollar General operated over 9,300 stores in 35 U.S. states. The stores were founded in 1939 by Cal Turner in Scottsville, Kentucky as J.L. Turner & Son, Inc. In 1968 the business changed its name to Dollar General Corporation. In 2007 the company was acquired by the private equity firm Kohlberg Kravis Roberts & Co. (KKR), which took the company public in 2009.
About Property:
The NIT Season Tip-Off is an annual college basketball tournament that takes place in November of each year, towards the beginning of the season. The first two rounds are held at campus sites, while the semifinals and the finals are held during the week of Thanksgiving in New York City.