Snapshot
June 01, 2017

Don Julio Tequila signs on as official sponsor for Big Apple Barbecue Block Party

Participating in this sponsorship deal:

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About Sponsor:

Don Julio is a brand of tequila produced in Mexico. It is the eighth largest brand in the United States by volume and eleventh largest in Mexico. It is distilled, manufactured, bottled, sold, and distributed by Tequila Don Julio, S.A. de C.V. from its corporate facility in the Colonia El Chichimeco district, in the city of Atotonilco El Alto, Jalisco, Mexico. It is distributed in the United States by <a href="https://sponsorpitch.com/sponsors/diageo">Diageo</a>, under licensing from its patent holder, Tequila Don Julio, Sociedad Anónima de Capital Variable, Jalisco, Mexico, but it is sold worldwide.

About Property:

The Annual Big Apple Barbecue Block Party takes place in Madison Square Park. The weekend-long event occurs every June and brings together the country’s top pitmasters who cook up their award-winning food for over a 100,000 barbecue enthusiasts. Set against the beautiful backdrop of Madison Square Park, the Big Apple Barbecue Block Party attracts people from near and far to sustain and celebrate America’s authentic culinary and musical traditions.

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