Electronic Arts signs on as official sponsor for IIHF World Junior Championships
Participating in this sponsorship deal:
About Sponsor:
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. It is one of the largest video game publishers in the world.
About Property:
The IIHF Ice Hockey World Junior Championships (WJC), commonly known simply as the World Juniors, are an annual event organized by the International Ice Hockey Federation (IIHF) for national under-20 ice hockey teams from around the world. They are traditionally held in late December, ending in early January. The tournament usually attracts top hockey players in this age category. However, some NHL teams do not release their top players as the tournament overlaps with the NHL season.