Enterprise Rent-A-Car signs on as official sponsor for New Mexico Bowl
Participating in this sponsorship deal:
About Sponsor:
Enterprise Holdings, Inc. is a privately held company formed in 2009 to operate rental car subsidiaries: Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car, WeCar and its commercial fleet management, used car sales, and commercial truck rental operations. Enterprise Holdings was formed as part of a reorganization that followed Enterprise Rent-A-Car's acquisition of Vanguard Automotive Group. The resulting company was 21st on the 2008 Forbes list of "Largest Private Companies in America."
About Property:
The Gildan New Mexico Bowl is an NCAA-sanctioned post-season college football bowl game that has been played annually at University Stadium on the campus of the University of New Mexico in Albuquerque, New Mexico since 2006. Clothing manufacturer Gildan became the first title sponsor for the game. Since its founding, the bowl has been typically scheduled as one of the earliest such contests, played before Christmas since its inception.