Fairway Market signs on as official sponsor for 155 Entertainer's Inc.
Participating in this sponsorship deal:
About Sponsor:
Fairway Market is a grocery chain. It is one of the nation's highest grossing food retailers per square foot with 14 million customers per year. It was founded in the early 1930s. The stores are known for vast selections of fresh products and every day groceries at a good value. The Fairway stores carry a wide variety of private label products in specialty and basic items. Fairway has had significant store expansion in the New York area, with 9 locations in the tri-state area including 7 superstores and 2 super wine and spirit shops.
About Property:
155 Entertainer's LLC formally known as the Entertainers Basketball Classic (EBC) is a legendary street basketball tournament that attracts tens of thousands of fans and celebrities to Harlem's famous Rucker Park, five days-a-week for a four week period from June through August. Three simple words define EBC – Competitive. Excitement. Streetball. Together, the three deliver superior athleticism, sponsorship opportunities and entertainment through competitive basketball. The Entertainers Basketball Classic was founded by the late Greg Marius and partner Gusto in 1982 in Harlem, NY and is one of the most recognizable streetball tournaments in the world. The EBC Tournament features a Men's and Women's division, as well as AAU Youth divisions. The Men's division is one of only a few tournaments in New York to be sanctioned by the NBA and the NCAA. The EBC has played host to a lineup of A-list celebrities, athletes and politicians, including former President Bill Clinton, former NBA Commissioner David Stern and music superstars who have been EBC team owners or celebrity coaches. Throughout the years the tournament has attracted fans from all over the world and included numerous NBA professionals who have played in the EBC tournaments.