Farm Bureau Insurance signs on as official sponsor for SMU Mustangs
Participating in this sponsorship deal:
About Sponsor:
FBL Financial Group, Inc. is a financial services company that sells life insurance and annuity products principally under the consumer brand names Farm Bureau Financial Services and EquiTrust Financial Services through the Midwestern and Western United States with a market niche aimed at farmers and ranchers.
About Property:
The SMU Mustangs is the name of the athletic teams representing Southern Methodist University. The Mustangs participate in the NCAA's Division I as a member of Conference USA. In 2005, SMU accepted an invitation to the Western Division of Conference USA, and left the Western Athletic Conference. From 1918 to 1996, the Mustangs were a member of the Southwest Conference, until it formally disbanded. The Mustangs faced off against the UCF Knights in the 2010 C-USA championship, losing to them, 17-7. The Mustangs will join the Big East Conference in 2013.