FBL Financial Group, Inc. is a financial services company that sells life insurance and annuity products principally under the consumer brand names Farm Bureau Financial Services and EquiTrust Financial Services through the Midwestern and Western United States with a market niche aimed at farmers and ranchers.
The Texas Tech Red Raiders are the athletic teams that represent Texas Tech University . The women's basketball team uses the name Lady Raiders; however, the school's other women's teams use the "Red Raiders" name. The university's athletic program fields teams in 15 varsity sports and 30 club sports. The Masked Rider and Raider Red serve as the mascots representing the teams, and the school colors are red and black. Texas Tech participates in the NCAA Division I and is a founding member of the Big 12 Conference.