Ferrari signs on as official sponsor for Pebble Beach Concours d'Elegance
Participating in this sponsorship deal:
About Sponsor:
Ferrari S.p.A. is an Italian sports car manufacturer based in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the company sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. In 1969, Fiat S.p.A. became a shareholder of Ferrari and now its majority owner. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great[citation needed] success. Ferrari road cars are generally seen as a symbol of speed, luxury and wealth.
About Property:
The Pebble Beach Concours d'Elegance is an automotive charitable event held each year on the Pebble Beach Golf Links in Pebble Beach, California, considered the most prestigious event of its kind. It is the finale of a week long festival of classic cars events in the Monterey area every year. A Concours d'Elegance is an event open to both prewar and postwar collector cars in which they are judged for authenticity, function, history, and style. Classes are commonly arranged by type, marque , coachbuilder, country of origin, or time period. Judges select first-, second-, and third-place finishers for each class in the event, and the judges confer the "Best of Show" award on one car from the group of first-place winners. In addition, a group of honorary judges—individuals who have made significant contributions to the automotive industry or motorsports—award a number of subjective awards to recognize standout vehicles regardless of class ribbons, as well as memorial awards created to honor specific automotive industry personages. Approximately 15,000 spectators attend the event.