NEW YORK and MARTINSVILLE, Va. – First Data (NYSE: FDC), a global leader in commerce-enabling technology, announced Wednesday it will enter into a three-year agreement, running through 2019, with Martinsville Speedway to be the entitlement sponsor of the fall Monster Energy NASCAR Cup Series race, starting with First Data 500, on October 29. In addition, First Data’s Clover platform, a business management and point-of-sale payments solution, will be deployed at three International Speedway Corporation tracks this season: Martinsville, Phoenix Raceway, and Homestead-Miami Speedway.