Snapshot
June 08, 2018

Fitbit (now part of Google) signs on as official sponsor for Adidas City Runs

Participating in this sponsorship deal:

Screen shot 2016 05 06 at 2.49.47 pm Adidascityrunlogoblue

About Sponsor:

*Owned by Google. Fitbit Inc. is an American company headquartered in San Francisco, California in the connected health and fitness category that designs products and experiences that track everyday health and fitness. Founded and managed by James Park and Eric Friedman, the company is known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics.

About Property:

Started in 2017, Adidas City Runs is a series of closed-road running events held throughout London and sponsored by apparel giant, Adidas.

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